What is Google Ads?
Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users.[It can place ads in the results of search engines like Google Search (the Google Search Network), mobile apps, videos, and on non-search websites.[Services are offered under a pay-per-click (PPC) pricing model.
Google Ads is the main source of revenue for Alphabet Inc., contributing US$224.47 billion in revenue in 2022.
How do Google ads work?
Write an advertisement, submit a bid, watch for sales to come in. That's essentially it. with a few minor disclaimers.
In essence, Google Ads operates on a pay-per-action pricing model, which is typically computed as cost-per-click (CPC). I'll go into more depth on how to start a Google Ads campaign later. This implies that you pay a set amount each time a person clicks on your advertisement or does any other desired activity.
The price is subject to frequent fluctuations and is contingent upon several criteria such as the number of competing brands vying for the same phrase, search traffic, anticipated reach, time of day or year, and others.
Your "maximum bid" is the maximum amount you agree to pay for a click (or view, or whatever action you've described) when you place your ad.
The three main bidding options are:
- Cost-per-click (CPC): You pay when a user clicks on your ad.
- Cost-per-mille (CPM): You pay per 1,000 ad impressions.
- Cost-per-engagement (CPE): You pay when a user performs a specific action on your ad (signs up for a list, watch a video, etc).
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