Optimizing website metadata, such as title tags and meta descriptions
Tags for Titles :
Keep them brief and to the point. To avoid being chopped off in search engine results pages (SERPs), title tags should be no more than 50-60 characters long.
Incorporate your primary keyword. Because your core keyword is the main topic of your website, it is critical that it appears in your title tag. This will help your page rank better in search engine results pages for related search queries.
Create titles that are clear and succinct. Your title tag should accurately reflect the content of your website while also being simple to read and comprehend. Use of all uppercase or excessive punctuation is discouraged.
Make your titles stand out. Every page on your website
should have a distinct title tag. Don't use the same title tag on several
pages.
Descriptions of Metadata:
Create captivating descriptions. Your meta description is your opportunity to entice users to visit your page. Create an informative and interesting quick description of your page's content.
Incorporate a call to action. Tell users what you want them to do, whether it's to learn more, subscribe to a newsletter, or buy anything.
Use appropriate keywords. Your meta description, like your title tag, should incorporate relevant keywords. This will help your page rank better in search engine results pages for related search queries.
Keep your descriptions concise. To avoid being cut off in
SERPs, meta descriptions should be no more than 150-160 characters long.
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